Every day, countless emails compete for attention in inboxes, making brand visibility more important than ever. Imagine if your logo could instantly signal trust and authenticity every time you send an email. That’s exactly what Brand Indicators for Message Identification (BIMI) enables—displaying your logo alongside authenticated emails to reinforce brand recognition and credibility. While the benefits of BIMI are clear, understanding its potential impact is crucial for strategic decision-making. That’s why ProDMARC launched its comprehensive BIMI report feature last year, empowering brands to assess the potential reach and return on investment of BIMI implementation – a step ahead of others in the industry.

ProDMARC’s intuitive BIMI report provides a clear and data-driven estimate of the potential brand impressions your logo could have achieved over various timeframes. Accessible directly within the ProDMARC dashboard, this feature allows users to gain valuable insights into their brand’s visibility within email inboxes.

Gain Foresight for BIMI Implementation

For brands yet to implement BIMI, ProDMARC’s report offers a unique opportunity to peek into the potential future of their email branding. By analysing your domain’s DMARC reports, it estimates how frequently your logo could be displayed to recipients on BIMI-supported email clients like Gmail, Yahoo Mail, and Apple’s iCloud Mail. This foresight allows you to:

• Understand Potential Visibility: Get a tangible sense of how many potential brand impressions you could gain by implementing BIMI.
• Identify Key Opportunities: Discover the primary email providers where your brand could achieve the most significant visual presence.
• Make Informed Decisions: Leverage data-backed insights to evaluate the potential benefits and justify the investment in BIMI implementation.

Measure and Maximize Your BIMI ROI

For marketers, data isn’t just numbers—it’s a strategic advantage. Understanding where your emails land and how often your brand logo appears in inboxes is key to optimizing engagement. If you’ve already embraced BIMI, ProDMARC’s reporting feature becomes an invaluable tool for measuring and maximizing your return on investment. It provides real-world, historical data to quantify your brand exposure and email reach. Here’s how it empowers you:

• Quantify Brand Exposure: See the actual number of potential logo impressions achieved over the past 30 days, a specific month, or even a customized date range of up to a year.
• Track Performance Over Time: Monitor the impact of your BIMI implementation and identify trends in your brand’s visual reach.
• Optimize Your Email Strategy: Gain insights into which email streams (transactional, marketing, etc.) are generating the most BIMI impressions, allowing you to refine your email strategy for enhanced brand visibility.

Effortless Access to Actionable Insights

Navigating the ProDMARC BIMI report is designed to be seamless. As a ProDMARC user, simply:

1. Log in to your ProDMARC dashboard.
2. Navigate to the “BIMI reports” section under the main “Reports” menu.
3. Select your domain.
4. Choose your desired date range – whether it’s the last 30 days, a specific month, or a custom period.
5. Instantly generate your comprehensive BIMI report.

This user-friendly access ensures that both marketing and technical teams can easily leverage the data to understand and optimize their email branding efforts.

ProDMARC’s BIMI Insights Report provides a powerful, proactive approach to understanding the impact of visual branding in email. Whether you’re considering implementing BIMI or are already benefiting from its advantages, this feature offers invaluable insights to enhance your brand’s presence and engagement within the inbox.

Don’t get left behind—leverage the power of ProDMARC’s pioneering BIMI reporting to unlock the full potential of your email communications.

Contact us today at +91-9820116312 or book a demo to discover how ProDMARC can help you build trust, showcase your brand, and boost email engagement.