Google Introduces Blue Checkmarks For BIMI Verified Brands In Gmail

Google Introduces Blue Checkmarks For BIMI Verified Brands In Gmail

It’s time to rejoice because Google has just announced an exciting new feature for Gmail that’s going to take your email game to the next level! Say hello to the blue checkmark system that Google is implementing to ensure your email experience is safer and more secure than ever before.

So, what’s the deal with the blue checkmarks, you ask? Well, when you receive an email from a selected sender, you’ll see a new blue checkmark next to their name that verifies their identity. That means you can say “goodbye” to pesky phishing emails and “hello” to a more trustworthy inbox. Now, isn’t that a relief?

So, how does this work? Well, the blue checkmarks will appear next to companies that have adopted Gmail’s existing Brand Indicators for Message Identification (BIMI) feature. This requires senders to use strong authentication and verify their brand & display it’s brand logo as an avatar in emails. When you hover over that blue checkmark, a little blurb pops up that confirms the sender’s identity, so you can breathe a sigh of relief knowing that you’re receiving an email from a legit source. No more shady characters trying to trick you with phishing emails or pretending to be someone they’re not!

If you’re a business owner, it’s worth jumping on board with Google’s brand verification process, which involves implementing DMARC to reject or quarantine policy, setting up BIMI and validating your trademarked logo with a VMC to get that coveted blue checkmark on Gmail. You’ll be able to separate yourself from email spammers and scammers and make your brand stand out. It’s like a badge of honor that shows your customers that you take email security seriously and that you’re the real deal.

Blue checkmarks have been all the rage lately. From Twitter to YouTube, TikTok to Meta, these verified badges are a symbol of trust and legitimacy. And now Gmail is hopping on board!

Those ProDMARC customers who’ve already implemented BIMI will start seeing the badges on their outgoing emails soon enough. For all our customers who’ve reached DMARC compliance and haven’t gone further yet, this news might be a good opportunity. Use our BIMI record checker to check if your are BIMI Ready. Contact us today to get your brand the holy grail of trust – “verified blue checkmark”

If your are an organisation that is yet to start your DMARC journey, get in touch with us and we will be happy to get your started with DMARC.

You can easily check for the presence and validity of a DMARC record by using our Free DMARC record checker.